After the restoration process and utilization of the material, photos come back to life. Almost exclusively this material is applied to cultural or historic investigation purposes. However, the current international practice shows that its application can go further beyond. Being this type of material a rich bank of past images, it can be used for multiple purposes such as publications, multimedia communications, etc. Utilization of this material by the advertising media should not be underestimated. In other words, the multiple possible applications of this material fully amortize the investment for restoration.